Initiator

Art - The technology to develop silk velvet was developed in China around the medieval era and outstretched to the Indian subcontinent eventually. This passion, cultural heritage and the responsibility to keep the art alive are entrusted to Cholapur, Banaras. Artisan - Velvet was at the zenith of popularity in its glory days when it was wrapped opulently and exhibited to trumpet luxury and wealth. The lustrous elegance and grace of velvet combined with the extensive labour involved in its production have made it the supreme fabric for royal families for centuries. Adaptation - Wearing luxury items to evince one's status or power has always been the way of the aristocratic society. Velvet's richness makes it one of the most popular choices for displaying Leos because of its popular association with royalty.